Working With Internal Clients

We all work with clients in our professional life. There is a large number of us who work with external clients – the kind we generate our revenue from; for a large number of us, however, the clients are internal to our organization. These internal clients may then work with the external client directly or the chain may be longer.

Is there a difference in dealing with the two? To begin with, let us talk about the similarities – in both cases, we need to address product quality, service quality, engagement levels, ROI for the client, and the ilk. I cannot think of many significant parameters that would not apply to the internal client.

However, there are significant parameters that need to be considered in addition when dealing with internal clients:

  • Captive Relationship  With internal clients, the relationship is in captive mode.  The client is forced to accept the service from you.  This breeds complacency.  As Google also says, complacency leads to a reduction in the motivation to improve – something we need to be very careful of.
  • Benchmarking  As the relationship is captive, there is no competition to benchmark onself against.  You need to develop a very clear structure of KPIs and SLAs along with your client which will allow you to measure and track you performance and it’s progress.  Without these objective measurements, ROI calculations and other benefit statements will be difficult to determine.  This will replace the pricing and product feature/range efforts that determine success in a competitive environment.
  • Strategy  As part of the same organization, both you and your internal client will be part of the same strategy framework.  In your day to day offerings, you need to defend the principles of this strategy.  This means standing up and saying no when the client requests go in a different direction.  This is tougher with internal clients since you can’t just “walk away”.

In essence, working with internal clients can be more challenging in certain areas, demanding external clients notwithstanding.  Well, are we 9-to-whatevers up for it?